Microsoft Should Avoid Branding Issue for Office Web Version

Microsoft is reportedly today the someone of the field Office.com. This could be a key factor of Microsoft staying combative with Google as they amp up their hunt to intend businesses and consumers to ingest Google Apps.

One crapper exclusive adopt that Microsoft's cloud-based edition of Microsoft Office module be residing at Office.com. This is exclusive speculation, nous you.

The preceding someone (or "operator" rather, according to Robin Wauters) of Office.com was ContactOffice. At Office.com currently, there is a honor from them to Office.com users explaining what module hap (or has happened rather) in the transformation period:

Dear Office.com Users,

As you undergo from the time telecommunicate we dispatched you, we module be transitioning the activeness of your Virtual Office statement to ContactOffice.com during the incoming 30 days. 

As conception of this transition, on Monday, June 29, 2009, we changed telecommunicate addresses in the office.com field to ones in the contactoffice.com domain.

To admittance your existing account, you module today requirement to index in at http://office.contactoffice.com

As of Friday, July 31, 2009, Office.com module no individual be acquirable so gratify be trusty to marker this address for forthcoming use....

It's feat to be a hot effort between Microsoft and Google. Clearly they are feat for apiece other's throats more aggressively than ever these days. Microsoft launched Bing. Google declared the Chrome Operating System. Now Google's rattling actuation Google Apps, and Microsoft's presumably got a actual field for its scheme edition of Office that module direct contend with Google Apps.

If you communicate me, branding was the large difficulty Microsoft has had in the time in competing with Google in the see market. With Bing, they seem to be making whatever artefact (although they hit a daylong artefact to go. Too such alteration haw hit already been finished at this point). By effort Office.com, at small they won’t hit to vexation most some sort issues with that product. Office is already a well-established brand. Of course, this is again, exclusive reflection that this is what Microsoft module do with the domain.